The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru of Santa Fe dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Santa Fe Animal Shelter & Humane Society
Santa Fe Conservation Trust
Adaptive Sports Program New Mexico

 Subaru Love Promise Heart

Love Promise Stories from Subaru of Santa Fe

Subaru Loves to Care in Santa Fe  –  Clarie M

Subaru Loves to Care in Santa Fe

Joe Loewy, a long time Santa Fe retiree. Joe was diagnosed with a rare form of Lymphoma, B Cell Non-Hodgkin Lymphoma in 2008. Non-Hodgkin lymphoma (NHL) represents 10.2 percent of all types of lymphoma expected to be diagnosed in 2018. An estimated total of 845,076 people in the United States population are living with or in remission from lymphoma. Up to 2008, Joe had a 40+year career as a financial executive including, Public Accounting, Wall Street, “Big Box Retailers” and Public Housing. Joe began radiation in 2008 and chemotherapy in late 2009 and 2012. In 2012 Joe and his wife retired to Santa Fe. They built their dream house and bought two dogs and two horses and haven’t slowed down at all. While Joe still receives treatments, he has another reason to visit the Christus St.Vincent Cancer center, Joe volunteers! Joe has been the Block Captain for one if the largest neighborhood watch groups in New Mexico. He doesn’t stop there, Joe also coordinates support groups and volunteers in the Chemo room at Christus St. Vincent. On July 3rd, 2018 the team at Santa Fe Subaru and LLS surprised Joe and the patients with blankets and bags! We are so proud to team up with Subaru Loves to Care, they do and with their support the patients at Christus St Vincent are wrapped in love. Thank you Subaru for helping us spread the Love!

Subaru Delivers Blankets to Cancer Patients  –  Kristja F

Subaru Delivers Blankets to Cancer Patients

On August 10th, Subaru delivered 80 blankets to the St. Vincent Regional Cancer Center. This was an exciting day for LLS and for Subaru. This day was much different for Deborah, who was personally given a blanket by the Subaru team. This was her first day for treatment. Deborah was unsure what to expect, but she was comforted by the thought that an organization cared enough to make sure she was warm during her first treatment. Also supporting her and other patients are the wonderful volunteers that will be handing out the blankets. Joseph is a blood cancer survivor and volunteers at St. Vincent Regional Cancer Center. After surviving blood cancer he wanted to give back. He and others are there to support those currently going through chemotherapy. He looks forward to giving out warm blankets to others.

We will be there with you, for the long haul.  –  Jason B

Subaru of Santa Fe has a long standing relationship with the Santa Fe Animal shelter. Over the years this relationship has evolved to include the entire community. In Santa Fe, our dealership is synonymous with the shelter. The SFAS is a no kill shelter that accepts all animals, from fighting dogs to iguanas, the job they do is awe inspiring, and we are honored to fight the fight with them. The shelter's main goal is to solve pet homelessness, this is a battle that takes decades of community education. Spay, neuter initiatives etc. We will be there with them to see the results.

Subaru of Santa Fe loves animals!  –  Ben S

Subaru of Santa Fe loves animals!

Shelter dogs Luna and Chai joined us this morning at Subaru of Santa Fe, where Jason Bass, the car dealership's general manager and his dog Pippen, handed us a check for more than $18,000! The money was collected through Subaru Inc., during their Share the Love holiday charity drive, where Subaru Inc. donated $250 for every car bought or leased during the holidays. The customers and staff at Subaru of Santa Fe could designate which charity they wanted and many chose us! Thank you so much, Jason, and everyone who drives a Subaru and loves animals so much! The much-needed money will go to support all our wonderful programs helping homeless animals! Subaru rocks!

Subaru of Santa Fe Supports Animal Welfare  –  Evelyn V

Subaru of Santa Fe Supports Animal Welfare

In December 2014, Subaru of Santa Fe participated in Subaru's month long "Share the Love" event. Subaru of Santa Fe selected the Santa Fe Animal Shelter & Humane Society as their local charity. The funds raised through "Share the Love" A will help the Santa Fe Animal Shelter to provide food, shelter, medical treatment and other support to dozens of dogs, cats, and other homeless pets. In addition to "Share the Love", Subaru of Santa Fe held its second annual pet adoption in December 2014. This event was also co-sponsored by the Santa Fe Animal Shelter & Humane Society. The shelter set up adoption tents at Subaru of Santa Fe and invited the community to visit the adoptable pets over the two day event. Santa Paws also made a special appearance at the event! Visitors were welcome to take their newly adopted or their own family pet for a holiday picture with Santa Paws. The event was a fundraiser for the Santa Fe Animal Shelter & Humane Society. In addition 22 pets were adopted during this event, making it a great success. Subaru of Santa Fe feels that there is more to us than just selling and servicing cars. We feel it is our duty to give back to our community, Dogs, cats and pets are very important to our customers and our associates. The Santa Fe Animal shelter is an incredible organization, but what really makes them special is their people. They are passionate, caring, loving people, and we are honored to work together with them.

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