What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Subaru of Santa Fe dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Santa Fe Animal Shelter & Humane Society
Santa Fe Conservation Trust
Adaptive Sports Program New Mexico
Love Promise Stories from Subaru of Santa Fe
Subaru and Subaru of Santa Fe believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru of Santa Fe Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Santa Fe, this is a harsh reality. Helping others strengthens communities, which is why Subaru of Santa Fe is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru of Santa Fe have helped nearly 900,000 children and adults in urgent need. On 01/13/2025, Subaru of Santa Fe donated 150 coats and 150 shoes/socks to The Salvation Army Santa Fe Corps. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
From First Tracks to Lasting Impact—Thanks, Subaru - Camille R
Longtime ASPNM athlete Mike Adams states: "Adaptive Sports Program New Mexico (ASPNM) fosters a community of athletes that look forward to every ski trip to the mountain with enthusiastic volunteers who use creativity, courage, and passion to enable us to push ourselves far beyond what a lot of us think is possible. Every aspect of the sport is emphasized—the technical skill, dynamic environment, and fun! As I meet challenges in my daily life, I think about this community that looks beyond the status quo—athletes, volunteers, friends, and family—and I conquer those challenges." With support from Subaru of Santa Fe, ASPNM opens the doors for hundreds of children and adults with disabilities to experience the thrill, exhilaration, and satisfaction of outdoor adventure. Whether it's hitting the slopes, paddling rivers and lakes, or scaling climbing walls, participants build confidence, independence, and joy. Subaru helps turn what once seemed impossible into unforgettable moments of achievement and connection. Thank you, Subaru of Santa Fe, for powering possibilities for our amazing athletes!
Subaru of Santa Fe Fuels the Stoke at Santa Fe Ski Rail Jam - RYAN B
This winter, the stoke was high and the snow was fresh as Subaru of Santa Fe proudly teamed up with Santa Fe Ski to sponsor our biggest rail jam event yet. Riders from across the region threw down under the sun, with local talent showcasing their creativity, style, and grit on a custom-built rail setup that pushed the limits of freestyle progression. Whether you were a rider, a spectator, or just there for the vibes, the Subaru Rail Jam delivered a day to remember. Subaru of Santa Fe didn't just bring the cars- they brought the community. Between laps, riders and fans alike stopped by the Subaru tent for free swag, hot cocoa, and a closer look at the latest models built for adventure in the high desert and beyond. Their commitment to outdoor culture, local events, and year-round mountain fun was front and center. Thanks to Subaru of Santa Fe, the rail jam wasn't just a competition, it was a celebration of what makes skiing, snowboarding, and Northern New Mexico special. Here's to many more winters of collaboration, community, and catching air.
Subaru of Santa Fe Powers the Rails: Sponsors Santa Fe Ski Rail Jam - Ryan
This season, the stoke was high and the rails were icy as Subaru of Santa Fe proudly teamed up with Santa Fe Ski to bring the community an unforgettable rail jam event. Set against the stunning backdrop of New Mexico’s Sangre de Cristo Mountains, the terrain park lit up with energy, music, and gravity-defying tricks from local riders. Subaru of Santa Fe’s sponsorship wasn’t just about a logo on a banner — it was a statement of commitment to adventure, community, and the outdoors. Their team showed up with branded swag, warm smiles, and even a few of their all-wheel-drive vehicles that looked just as at home in the parking lot as they would on the mountain. From groms to seasoned riders, the jam saw tons of talent throwing down creative lines and smooth landings. Spectators gathered to cheer on their favorites, sip cocoa, and take in the mountain vibes. Prizes were handed out for style, progression, and creativity — because at the end of the day, it’s not just about competition. It’s about community. Events like this remind us that winter isn't just a season — it's a lifestyle. And thanks to Subaru of Santa Fe, this one was a little warmer, a little louder, and a whole lot more fun.
Subaru of Santa Fe Loves the Earth with the Arbor Day Foundation - Matt B
At Subaru of Santa Fe, we care deeply about our community and are committed to keeping our neighborhoods vibrant and healthy now and for generations to come. Trees are vital to this effort — they provide oxygen, cool our community, filter water, clean the air, prevent flooding, and improve health. But every year, our community loses trees due to age, disease, infestation, and extreme weather. Subaru and retailers like us are proud to partner with the Arbor Day Foundation to help address this problem. This spring as part of our Subaru Loves the Earth initiative, Subaru of Santa Fe provided and distributed 200 mature, regionally appropriate trees that will benefit communities for generations. This year alone, Subaru and its retailers provided and distributed 100,000 trees to communities across the country. Through this new partnership and other initiatives, Subaru and retailers like us have helped distribute and plant over 1.1 million trees so far — and this is just the beginning. Together, we are growing a greener, healthier Santa Fe, NM for generations to come.
Subaru Santa Fe brings warmth to The Salvation Army - Santa Fe Corps - Ismael G
Generosity has the incredible ability to create ripples of kindness that can touch countless lives. Subaru of Santa Fe visited our home and brought warmth and generosity into our hearts, more than just jackets, shoes, and socks for the children. They cultivated hope and joy, and their team’s dedication to creating a memorable experience spoke volumes about the heart behind their mission. We are very grateful for the Subaru's Operation Warmth!
Supporting Capital High School - Jaime H
The Jaguar community has been fortunate to have support from Subaru of Santa Fe over the years. The beauty of this program is that teachers are able to identify and purchase materials for their classrooms that help to create a more well-rounded and rich learning experience for students. In this way, the adopt-a-classroom program provides support directly to teachers and students. Thank you for your continued support of Capital High School, our amazing teachres, and our wonderful students!
Subaru's generous donation to Christus St. Vincent Cancer Center patients - Karen G
On June 17, 2024, Subaru of Sante Fe and the Leukemia and Lymphoma Society once again donated 75 blankets to the Christus St. Vincent Regional Cancer Center so that they could be distributed to those patients in greatest need. Every year, without fail (even during the height of COVID), Subaru has been there for our northern New Mexico cancer patients who are in need of blankets during their treatments and at home. The CSV Cancer Center and the Cancer Foundation for New Mexico sincerely thank all at Subaru and the Leukemia and Lymphoma Society for their generosity and kindness in making this lovely and comforting donation possible to our patients. Subaru's mission truly does spread warmth, hope, and love. With genuine appreciation, Karen Gano, LCSW, CSV Cancer Center Oncology Social Worker
Our Boys & Grls Club Community - BARBARA B
THE CHILDREN LOVE THEIR NEW COATS!! Just want to take the time to say THANK YOU to Subaru of Santa Fe and Operation Warm for choosing the Boys & Girls Club of Santa Fe/Del Norte. As we watch children come in and out of our doors some with coats some without, it is always special when someone "Subaru" "Operation Warm" can step up and help meet the needs of these young individuals! There are not enough words. WE ARE SO GREATFUL!
Supporting CHS - Jaime H
This is the second year that Subaru has supported classrooms at our school. We greatly appreciate your donation, which directly impacts students and teachers. Our teachers were able to purchase supplies that help to enrich their classrooms and to allow for more hands-on activities for our students.
