The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru of Santa Fe dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Santa Fe Animal Shelter & Humane Society

Santa Fe Conservation Trust

Adaptive Sports Program New Mexico

Did Subaru of Santa Fe go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru of Santa Fe

Subaru and Subaru of Santa Fe believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Share the Love 2022 - Murad K

When you feel the love you, you share the love! Subaru of Santa Fe, along with the Santa Fe Animal Shelter and Humane Society, presented northern New Mexico’s largest adoption event during the second week in December. Thirty-two animals, including puppies, dogs, kittens, and cats, some even labeled “underdogs” all found forever homes during the two-day event. Below freezing temperatures didn’t keep people away from celebrating in the festivities. Santa Claus was on hand with Heather, who recently came to the Santa Fe Animal Shelter for life-saving care. Heather’s leg injury, which most certainly caused significant pain for some time, was badly infected and no longer viable. The shelter’s medical team had no choice but to remove it. Now as a tripod, Heather’s tail now wags again, and Santa was ready to grant her wish, a forever home. “We thank Jason Bass and the entire team at Subaru of Santa Fe for continuing to support our community through the Santa Fe Animal Shelter,” said Murad Kirdar, public relations officer of the shelter. The Share the Love event is part of Subaru’s national end-of-year campaign. Through a continued partnership with Subaru of Santa Fe, the animal shelter is able to continue to provide compassionate, top-notch care to injured, neglected, and homeless animals in Santa Fe.

Santa Fe Animal Shelter
Share the Love 2022

Subaru of Santa Fe Loves Learing - Jaime Holladay, Principal Capital High of Santa Fe - Jaime H

Through the Subaru Loves Learning program with Subaru of Santa Fe and AdoptaClassroom.org, ten of our classrooms received $500 each which they used to support their classroom projects this year. This helped those teachers ensure that all of their students had the supplies they needed to succeed. Through our partnership with Subaru of Santa Fe, we are able to help the students of Santa Fe who most need that assistance to succeed!

Capital High School
Subaru of Santa Fe Loves Learing - Jaime Holladay, Principal Capital High of Santa Fe

Thank You Subaru of Santa Fe from Capital HS ❤️ - Alexandra R

Dear Subaru of Santa Fe, As an assistant principal at Capital High School in Santa Fe, I want to give a big thank you for a huge donation given to ten lucky teachers at our school. With the donations from Subaru of Santa Fe for ten teachers’ classrooms, we were able to buy much needed school supplies, books, and learning kits for our students. We cannot thank Subaru of Santa Fe enough for their generosity. With appreciation, Dr. Alexandra Robertson

Capital High School
Thank You Subaru of Santa Fe from Capital HS ❤️

Subaru Partners with the Leukemia & Lymphoma Society to Donate Blankets to the CSV Cancer Center - Karen G

In early July 2022, Subaru and the Leukemia and Lymphoma Society donated 75 blankets to the Christus St. Vincent Regional Cancer Center so that they could be distributed to those patients in greatest need. Every year, without fail (even during the height of COVID), Subaru has been there for our northern New Mexico cancer patients who are in need of blankets during their treatments and at home. The CSV Cancer Center and the Cancer Foundation for New Mexico sincerely thank all at Subaru and the Leukemia and Lymphoma Society for their generosity and kindness in making this "warm" and comforting donation possible to our patients. With heartfelt gratitude, Karen Gano, LCSW, CSV Cancer Center Oncology Social Worker

Subaru Partners with the Leukemia & Lymphoma Society to Donate Blankets to the CSV Cancer Center

Long time shelter resident and underdog finds hope after 86 days - Murad K

Little Girl arrived at the Santa Fe Animal Shelter & Humane Society in early summer, looking for a brighter future where she could live her best life. Unfortunately, this tannish Ridgeback mix was "dumped" at the shelter as a puppy, along with several other of her siblings. Days turned into weeks, as she sat waiting and watching people pass by her kennel, only to pick another puppy. Little Girl became our underdog. As Little Girl grew, we knew it was time for the puppy to get some much-needed vital socialization and training. Our team worked with her daily, and eventually, she was sent to a foster family to experience life in a home. The tan fur started to turn reddish as Little Girl gained weight and confidence. She was learning to walk on a leash, be house-trained, and understand many commands from her foster family. But Little Girl still did not have a family of her own. On October 1, the first day of Subaru of Santa Fe's Loves Pet month, the shelter held a special kickoff event at the Santa Fe Place Mall. Many puppies, dogs, kittens, and cats were all present to hopefully find their forever homes. Our underdog Little Girl was also present as she displayed and wore a Subaru bandana. One by one, each of the puppies she sat next to was adopted. Even another "older" reddish dog found a home that day. As the clock clicked and the crowds started to thin out, Little Girl's life was about to change. The Sanchez family was enjoying the day at the mall when they saw the Subaru of Santa Fe Adoption Event in the middle of the mall. The family of four immediately walked over to Little Girl, who was lying so politely on the floor. Their two little boys asked if they could pet her, and the puppy, now ten months old, engaged and gently licked them. Then, they all started playing with Little Girl and asked more and more questions about the dog. Because of the Subaru Loves Pets event and after waiting over 86 days at the shelter, Little Girl, our little underdog that nobody wanted all summer long, was finally welcomed into a family. The Santa Fe Animal Shelter & Humane Society thanks Subaru of Santa Fe and their love promise by helping us make this adoption possible. Feel the Love

Santa Fe Animal Shelter
Long time shelter resident and underdog finds hope after 86 days

A Second Chance for Butterbean - Maya E

Back in September, Butterbean was found wandering far outside the edge of town by Santa Fe County Animal Control. Animal Control Officers could immediately tell that this sweet, 1-year-old pitty was in pain by the way she dragged her swollen leg behind her as she walked. After carefully transporting Butterbean back to the Santa Fe Animal Shelter, she was admitted as an emergency medical case to our onsite clinic. Doctors believe that something had been wrapped around her ankle for a long period of time - so long that bloodflow to her ankle had been completely severed, leaving her ankle and toes swollen, infected, and falling off. An emergency amputation was immediately scheduled. Once the operation was over and Butterbean was out of pain, she began showing her true colors. While still somewhat nervous in the shelter environment, Butterbean's free-spirited sweetness quickly won over staff and visitors alike. After one month of rest and healing, Butterbean finally found love with Joseph, who traveled over an hour to meet with her during our Subaru Loves Pets October adoption promotion. Sparks flew, and he took her home that day. Thanks to support from Subaru of Santa Fe, we are able to provide exceptional medical care to at-risk dogs like Butterbean every day, and give them a second chance at life, love, and happiness.

Santa Fe Animal Shelter
A Second Chance for Butterbean

Subaru of Sanat fe Loves Pets! - Murad K

Over two dozen homeless puppies, dogs, cats, and kittens recently found "forever homes" during the Subaru Loves Pets celebration. The Santa Fe Animal Shelter held a mobile adoption event over two days in early October at Subaru of Sanat Fe. Potential adopters met and played with tons of adoptable animals while also checking out the latest Subaru models. Debbie, a tricolored mixed breed pup who is almost 2-years-old, was one of the many dogs that found a forever home during the event. Debbie was at the animal shelter for a total of 85 days, and the Subaru of Sanat Fe event was just what she needed to find her new family. Subaru of Santa Fe also provided hamburgers and hot dogs for guests and doggie toys for all adopters. As part of this national effort, Subaru Loves Pet and the Santa Fe Animal Shelter, along with Subaru of Santa Fe and ASPCA, teamed up to create Santa Fe's largest adoption event of the year! Throughout October and on National #MakeADogsDay (October 22), Subaru of Santa Fe continued to support the community while celebrating pets. In addition, the automaker is shining a spotlight on the hard-to-adopt shelter pets in need of loving homes, including dogs with special needs, affectionately dubbed "Underdogs." "We have a lot of underdogs at the Santa Fe Animal Shelter, and we want to thank Subaru of Santa Fe and their entire team for all they do for our community," said Murad Kirdar, public relations officer for the shelter. "It's a true partnership, and it shows that Subaru cares a lot about our community."

Santa Fe Animal Shelter
Subaru of Sanat fe Loves Pets!

Santa Fe Subaru supports Santa Fe Animal Shelter - Elisabeth W

A big reason why I chose to purchase my Forester from my local dealership is because they host pet adoption events and donate money to our animal shelter. I have worked in dog rescue and have 2 pups that rescued me. Thank you Subaru!

Santa Fe Subaru supports Santa Fe Animal Shelter

Barkin' Ball 2021 Presented by Subaru of Santa Fe - Murad K

Even during uncertain times, as the pandemic made another turn earlier this summer, the Santa Fe Animal Shelter continued to put together their annual fundraising gala, Barkin' Ball. This year would mark the 25th anniversary of Santa Fe's most beloved animal event, which is crucial to raise the necessary funds to remain Santa Fe's open-admission, no-kill animal shelter. Unfortunately, Barkin' Ball, which annually draws over 400 supporters for our hometown shelter, only allowed 150 donors to ensure everyone's safety this year. However, the pandemic did allow us to think outside of the box, and for the first time in over a decade, we brought Barkin' Ball home to the shelter's main campus to hold the benefit. We constructed a 100-foot long tent in front of the shelter and kept two sides wide open for airflow. Of course, there was a quick sprinkle of rain, but that allowed temperatures to drop to make the summer evening cool and provided us with another fantastic Santa Fe sunset as a backdrop. Subaru of Santa Fe was the event's presenting sponsor and generously donated a huge check for $22,104 from the Share the Love event in front of the sold-out crowd. Ted Nime, Director of Operations, and David Robey, Finance Director, presented the check to Jennifer Steketee, Executive Director, and Murad Kirdar, Public Relations Officer, both from the shelter. Everyone stood on their feet to appalled and thank Subaru of Sanat Fe for their gift. The Santa Fe Animal Shelter was hit with critical capacity levels more than four times this summer. Animals continue to roam the streets, and unfortunately, many arrive at the shelter injured and sick. With the help of our supporters like Subaru of Santa Fe, we can continue to be here for all the unwanted puppies, injured doggies, neglected kitties and neonatal kittens who need around-the-clock care here in Santa Fe and all around New Mexico. Today, tomorrow, always! We thank Subaru of Santa Fe for their continued support.

Santa Fe Animal Shelter
Barkin' Ball 2021 Presented by Subaru of Santa Fe

Duke Comes Home thanks to Subaru of Santa Fe! - Chuck D

After the passing of one of our dogs we needed to find a new companion for our older dog. Thanks to Subaru of Santa Fe's support of a Pet of the Week with the Santa Fe Animal Shelter & Humane Society we found Duke! After having been returned to the shelter several times for problems in those homes but not with him he was a nervous wreck. My wife and I knew we needed to give this energetic pup a real shot at a Furever home! He settled in, was great with our older dog, and is amazing when playing with the smaller dogs in our neighborhood and our son. Beyond that he turned out to be the most amazing trail dog we've ever had! Thanks again for making his adoption possible for us Subaru of Santa Fe! - Chuck & Courtney

Duke Comes Home thanks to Subaru of Santa Fe!