Subaru of Santa Fe are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Subaru of Santa Fe, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru of Santa Fe, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru of Santa Fe dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Santa Fe Animal Shelter & Humane Society
Santa Fe Conservation Trust
Adaptive Sports Program New Mexico
Love Promise Stories from Subaru of Santa Fe
Subaru and Subaru of Santa Fe believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru of Santa Fe Helping Adaptive Sports Thrive in New Mexico - Camille R
For over a decade, Subaru of Santa Fe has been far more than a sponsor to Adaptive Sports Program New Mexico - they have been a true community partner. Through both their generosity and their actions, Subaru of Santa Fe consistently demonstrates what it means to create meaningful impact locally. Their support has helped ASPNM fulfill its mission of enhancing the lives of children and adults with disabilities through adaptive outdoor recreation opportunities throughout New Mexico, including skiing, snowboarding, rock climbing, watersports, rafting, and more. One recent example of this impact was Subaru of Santa Fe's support in helping ASPNM replace its 20-year-old, heavily worn volunteer instructor vests with brand new winter vests. While seemingly simple, these bright orange vests are one of ASPNM's most important pieces of equipment on the mountain. They help alert other skiers and snowboarders that an adaptive lesson may require additional space and awareness, contributing significantly to the safety and visibility of athletes and instructors alike. The vests also serve another critical purpose: they are one of ASPNM's strongest volunteer recruitment tools. Every season, skiers and snowboarders stop instructors on the mountain to ask about the program after seeing the bright orange vests in action. Those conversations often lead to new volunteers - ASPNM's most valuable resource - which directly increases the organization's capacity to serve more individuals with disabilities both on the slopes and beyond. We are deeply grateful for Subaru of Santa Fe's continued partnership and proud to work alongside an organization that truly lives out the Subaru Love Promise!
Subaru love to Care - Kathy S
💙 Subaru Loves to Care 2025 💙 Thanks to the generosity of Subaru of Santa Fe, cancer patients in Santa Fe received a warm reminder that they are not alone. As part of the Subaru Loves to Care initiative, cozy blankets and messages of hope were delivered to the CHRISTUS St. Vincent Regional Cancer Center and the Cancer Foundation for New Mexico. A heartfelt thank you to Jason Bass, Owner, and Doug Schellstede, General Sales Manager of Subaru of Santa Fe, for personally delivering these gifts. We also extend our appreciation to Genevieve Tarnow, Executive Director, Oncology Services and Karen Gano, Oncology Social Worker from CHRISTUS, along with Caroline Owen, onsite Patient Services Coordinator at the Cancer Foundation, and Sonja Thorpe Bohannon and Libby Boyle for joining us to spread warmth and encouragement. At the Cancer Foundation, our clinically trained volunteers and licensed social workers provide compassionate, in-person support to patients during treatment at CHRISTUS. These blankets are a small gesture with a big impact, offering love and comfort during some of life's most difficult moments. Together, we bring hope, one blanket at a time. #SubaruLovesToCare #CancerFoundationNM #HopeAndSupport #CHRISTUSStVincent #SubaruOfSantaFe
High Energy, Big Air, and Local Love - Erick W
At Ski Santa Fe, community is at the heart of everything we do—and the Rail Jam on March 21, 2026, was a perfect example of that spirit in action. We were proud to partner with Subaru of Santa Fe, whose support helped make this high-energy event possible. Together, we created a space where local skiers and snowboarders could showcase their talent, push their limits, and celebrate the culture that makes our mountain so special. From first-time competitors to experienced riders, the Rail Jam was filled with creativity, camaraderie, and excitement. The energy from the crowd, the encouragement between participants, and the shared love for the sport made it a truly unforgettable day. Partnerships like this go beyond sponsorship—they help strengthen our community and create opportunities for connection, joy, and growth both on and off the mountain. We're grateful to Subaru of Santa Fe for their continued support and commitment to our local community. We look forward to many more moments like this on the slopes. #SkiSantaFe #RailJam #SubaruOfSantaFe #CommunityLove #SubaruLovePromise
Subaru of Santa Fe Teams up with Salvation Army - Shellee G
At The Salvation Army Santa Fe, we see every day how powerful a simple act of kindness can be—and thanks to Subaru of Santa Fe and Operation Warm, that kindness was on full display. Through Subaru Loves to Help, 300 children in our community received brand-new jackets and shoes. What may seem like basic necessities quickly became something much more. As each child tried them on, we witnessed smiles grow, confidence build, and a sense of comfort that every child deserves. For many of these kids, this wasn't just about staying warm—it was about feeling seen, valued, and supported by their community. Moments like these remind us why partnerships matter. When organizations come together with a shared purpose, real impact happens. We are incredibly grateful to Subaru of Santa Fe and Operation Warm for helping us bring warmth, joy, and hope to so many families in Santa Fe. This is what community looks like. This is what love in action feels like. Learn more about Subaru Loves to Help and how Subaru continues to give back. #SubaruLovesToHelp #SubaruOfSantaFe #GivingBack #CommunityLove #SalvationArmy
Subaru of Santa Fe Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Santa Fe, this is a harsh reality. Helping others strengthens communities, which is why Subaru of Santa Fe is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru of Santa Fe have helped nearly 900,000 children and adults in urgent need. On 01/13/2025, Subaru of Santa Fe donated 150 coats and 150 shoes/socks to The Salvation Army Santa Fe Corps. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
From First Tracks to Lasting Impact—Thanks, Subaru - Camille R
Longtime ASPNM athlete Mike Adams states: "Adaptive Sports Program New Mexico (ASPNM) fosters a community of athletes that look forward to every ski trip to the mountain with enthusiastic volunteers who use creativity, courage, and passion to enable us to push ourselves far beyond what a lot of us think is possible. Every aspect of the sport is emphasized—the technical skill, dynamic environment, and fun! As I meet challenges in my daily life, I think about this community that looks beyond the status quo—athletes, volunteers, friends, and family—and I conquer those challenges." With support from Subaru of Santa Fe, ASPNM opens the doors for hundreds of children and adults with disabilities to experience the thrill, exhilaration, and satisfaction of outdoor adventure. Whether it's hitting the slopes, paddling rivers and lakes, or scaling climbing walls, participants build confidence, independence, and joy. Subaru helps turn what once seemed impossible into unforgettable moments of achievement and connection. Thank you, Subaru of Santa Fe, for powering possibilities for our amazing athletes!
Subaru of Santa Fe Fuels the Stoke at Santa Fe Ski Rail Jam - RYAN B
This winter, the stoke was high and the snow was fresh as Subaru of Santa Fe proudly teamed up with Santa Fe Ski to sponsor our biggest rail jam event yet. Riders from across the region threw down under the sun, with local talent showcasing their creativity, style, and grit on a custom-built rail setup that pushed the limits of freestyle progression. Whether you were a rider, a spectator, or just there for the vibes, the Subaru Rail Jam delivered a day to remember. Subaru of Santa Fe didn't just bring the cars- they brought the community. Between laps, riders and fans alike stopped by the Subaru tent for free swag, hot cocoa, and a closer look at the latest models built for adventure in the high desert and beyond. Their commitment to outdoor culture, local events, and year-round mountain fun was front and center. Thanks to Subaru of Santa Fe, the rail jam wasn't just a competition, it was a celebration of what makes skiing, snowboarding, and Northern New Mexico special. Here's to many more winters of collaboration, community, and catching air.
Subaru of Santa Fe Powers the Rails: Sponsors Santa Fe Ski Rail Jam - Ryan
This season, the stoke was high and the rails were icy as Subaru of Santa Fe proudly teamed up with Santa Fe Ski to bring the community an unforgettable rail jam event. Set against the stunning backdrop of New Mexico’s Sangre de Cristo Mountains, the terrain park lit up with energy, music, and gravity-defying tricks from local riders. Subaru of Santa Fe’s sponsorship wasn’t just about a logo on a banner — it was a statement of commitment to adventure, community, and the outdoors. Their team showed up with branded swag, warm smiles, and even a few of their all-wheel-drive vehicles that looked just as at home in the parking lot as they would on the mountain. From groms to seasoned riders, the jam saw tons of talent throwing down creative lines and smooth landings. Spectators gathered to cheer on their favorites, sip cocoa, and take in the mountain vibes. Prizes were handed out for style, progression, and creativity — because at the end of the day, it’s not just about competition. It’s about community. Events like this remind us that winter isn't just a season — it's a lifestyle. And thanks to Subaru of Santa Fe, this one was a little warmer, a little louder, and a whole lot more fun.
Subaru of Santa Fe Loves the Earth with the Arbor Day Foundation - Matt B
At Subaru of Santa Fe, we care deeply about our community and are committed to keeping our neighborhoods vibrant and healthy now and for generations to come. Trees are vital to this effort — they provide oxygen, cool our community, filter water, clean the air, prevent flooding, and improve health. But every year, our community loses trees due to age, disease, infestation, and extreme weather. Subaru and retailers like us are proud to partner with the Arbor Day Foundation to help address this problem. This spring as part of our Subaru Loves the Earth initiative, Subaru of Santa Fe provided and distributed 200 mature, regionally appropriate trees that will benefit communities for generations. This year alone, Subaru and its retailers provided and distributed 100,000 trees to communities across the country. Through this new partnership and other initiatives, Subaru and retailers like us have helped distribute and plant over 1.1 million trees so far — and this is just the beginning. Together, we are growing a greener, healthier Santa Fe, NM for generations to come.
Subaru Santa Fe brings warmth to The Salvation Army - Santa Fe Corps - Ismael G
Generosity has the incredible ability to create ripples of kindness that can touch countless lives. Subaru of Santa Fe visited our home and brought warmth and generosity into our hearts, more than just jackets, shoes, and socks for the children. They cultivated hope and joy, and their team’s dedication to creating a memorable experience spoke volumes about the heart behind their mission. We are very grateful for the Subaru's Operation Warmth!
