Subaru of Santa Fe Customer Reviews
When searching for reliable Subaru dealers in New Mexico, nothing matters more than hearing from real customers who've experienced the difference firsthand. Subaru of Santa Fe has earned a reputation as one of New Mexico's most trusted automotive partners, and our customer reviews tell the complete story of why local drivers keep coming back.
From our welcoming showroom to our expert service department, every interaction reflects our commitment to treating customers like family. We believe authentic testimonials speak louder than any marketing message, which is why we're proud to share what Santa Fe area drivers are saying about their experiences with us.


Why Santa Fe Drivers Choose Us
What sets Subaru of Santa Fe apart in a competitive automotive market? Our customers consistently highlight several key differentiators that make their experience exceptional. We offer competitive pricing that doesn't compromise on quality, ensuring every customer gets maximum value, whether they're buying a new Subaru Outback or a pre-owned Ascent.
"I recently bought a Crosstrek here and I love it! The car is amazing. I also have to shout out the staff! My salesman was incredible! I didn't feel like he was pressuring me or upselling me, just listened to my wants and got me what I needed. I also worked with our finance manager and he was so kind and funny. I highly recommend doing business here!" - Desy RK (Google Review)
Our no-pressure sales approach allows customers to make informed decisions at their own pace. Unlike high-pressure environments at other dealerships, we focus on understanding your needs and finding the perfect Subaru in New Mexico for you. This philosophy extends through our entire operation, from initial browsing to long-term service relationships.
Outstanding Customer Service Experiences
Local families and commuters throughout Santa Fe appreciate our genuine commitment to exceptional service. Our team understands that buying a vehicle is a significant investment, so we ensure every customer feels valued and supported throughout their journey.
"Absolutely 10/10! I was treated with outstanding kindness and professionalism. The overall climate at your workplace felt like clients and staff are glad to be there and enjoy the overall experience. BIIIIG shout out to our service advisor for helping me and to technicians and management behind the scenes. I look forward to more opportunities for your help, even though it might be car trouble... Sincere gratitude to the entire team." - Carolyn D (Google Review)
This level of enthusiasm from customers doesn't happen by accident. It reflects our team's dedication to creating an environment where both customers and staff genuinely enjoy the experience. Whether you're exploring our used Subaru inventory or scheduling routine maintenance, you'll encounter the same welcoming atmosphere that has earned us such loyal customers.
Trusted Service Department Excellence
Beyond sales, our service department has built an impressive reputation for fast, professional automotive care that exceeds expectations. New Mexico drivers know they can count on us for everything from oil changes to major repairs, with the added convenience of competitive scheduling and genuine parts.
"First, I was surprised how quickly I got an appointment and that they had the part in stock. Everyone I spoke to was very helpful and friendly. Fast service. Subaru was a breath of fresh air compared to other dealerships I've been to. Great experience!" - Gwenda O (Google Review)
Our Santa Fe Subaru service center operates with the same customer-first philosophy that drives our sales success. We maintain an extensive auto parts inventory, offer convenient scheduling and ensure transparent communication throughout every service visit.
Long-Term Customer Relationships
What truly distinguishes Subaru of Santa Fe is our focus on building lasting relationships rather than one-time transactions. Our customers return year after year because they know we'll consistently deliver honest advice, fair pricing and reliable service.
"Been going there for almost 7 years now. Always polite and communicative. Surprisingly competitive in prices. In my experience, they actually don't really push additional services items to you unnecessarily and in fact tell you that you can wait on various things that might concern you. Comfortable waiting area with free coffee and popcorn! The complimentary car wash definitely doesn't hurt either." - JT (Google Review)
We believe in recommending only necessary services and helping customers prioritize their automotive maintenance budget. Small touches like complimentary refreshments and car washes demonstrate our appreciation for choosing us as your automotive partner.
Experience the Subaru of Santa Fe Difference
Ready to discover why so many New Mexico drivers trust us with their automotive needs? Whether you're interested in a new Subaru, searching for a reliable pre-owned vehicle or need professional service for your current car, our team is here to provide the exceptional experience our reviews consistently highlight.
Visit our showroom to test-drive the latest Subaru models, speak with our knowledgeable sales team about financing options or schedule service with our expert technicians. Contact us today to schedule your visit and experience the difference that has earned us such outstanding customer reviews!
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